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Build a Podcast Brand with Ma'ayan Plaut and Palace Shaw

Growing your audience and building the community you want is a necessary step in creating a sustainable podcast- but how do you do it?

In this hands-on creative workshop, attendees will learn how to conduct market research, translate vision to visuals, and learn about available online outlets to build community and market a podcast. After a short presentation, participants will apply their new knowledge to a collaborative in-class project, creating a digital brand for a podcast from scratch.

Whether you just have a podcast idea or a podcast in need of a tune up, participants will leave with branding knowledge and skills to apply to your own podcast.


Ma'ayan Plaut - Photo by Tanya Rosen-Jones.jpeg

Ma’ayan Plaut is RadioPublic’s Content Strategist & (the first ever) Podcast Librarian, where she leads podcast curation in the iOS, Android, and web apps, and supports podcast creators as they develop and market their shows. Before joining RadioPublic, Ma’ayan managed and developed award-winning social media and marketing projects for her alma mater, Oberlin College.


Palace Shaw is the Podcast Garage’s Community Manager and co-creator, producer, and editor for The Whitest Cube Podcast. As the Community Manager she programs the workshops and events at the Podcast Garage, supports local podcasters, and develops new initiatives to grow and strengthen the Podcast Garage community in Boston.


The cost of this workshop is $50 for non-members and $40 for members of the Podcast Garage or members of the Harvard Ed Portal (i.e. any Allston-Brighton resident). Sign up below!

We're offering scholarships for this workshop. Learn more here.

Build-A-Brand Workshop with Ma'ayan Plaut and Palace Shaw
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Earlier Event: July 4
Later Event: July 11