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Finetuning Your Podcast Audience with Juleyka Lantigua-Williams

Podcast listening is growing every day in the United States and around the world. It’s no longer possible to make a podcast “for everyone.” So the question is: who are you making your podcast for? And, more importantly, how are you being intentional about it?

This two-hour workshop will hone in on how to better define the audience for your podcast, why and how to build a profile for your ideal listener, and how to address, engage, and grow that listener. You’ll also learn how to create and learn from a playlist of shows aligned with yours, as well as how to map out your audience’s listening habits. With real-world examples and hands-on exercises, you will walk away with a clear picture of your ideal listener and strategies for how to get your podcast in their ear.

We recommend this workshop for people with an idea for a show - or who are already publishing episodes - that want to dive deeper into their purpose and planning.


The cost of this two-hour workshop is $50. Sign up below!

We're offering scholarships for this workshop. Learn more here.



In 2017, Juleyka founded a production company, Lantigua Williams & Co., after 18+ years in media (NPR, The Atlantic). Its mission is to support and amplify the work of creators from the margins in digital audio and film. 70 Million, the open-source podcast she created, earned bronze in the Narrative/Documentary Podcast category of the 2019 New York Festivals. Follow her @JuleykaLantigua

Earlier Event: September 18
Office Hours with Se'era
Later Event: September 19
Maker Mingle - D.C.'s Audio Happy Hour