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Think Like a Digital Strategist: Defining Your Podcast Strategy with Jemma Rose Brown

It's time to hit "publish" on your podcast. Who is your audience? How do you speak to them? And what does it take to build listenership in an increasingly crowded podcast market?

In this practical workshop, you'll learn how to set goals, define your target audience and leverage the digital tools available to podcasters to grow your show with intention. Using individual and group exercises, we'll dive into social media best practices, tricks for how to leverage your network as a creator, case studies, and measuring impact. We'll also discuss how to stay nimble and avoid marketing fatigue so you can focus your energy on production.

We recommend this workshop for independent producers and anyone new to the medium who wants to build their audience development strategy.


The cost of this two-hour workshop is $50 for non-members and $40 for members of the Podcast Garage or members of the Harvard Ed Portal (i.e. any Allston-Brighton resident). Sign up below!

We're offering scholarships for this workshop. Learn more here


Jemma Rose Brown is a multimedia producer and artist from NYC. She brings over six years of experience creating cultural content and driving integrated campaigns. She is currently curating programming for the 2018 On Air Festival. Previously, Jemma was the Digital Producer at The Moth where she ran social media, content strategy, web properties and special digital projects including a full website redesign and the launch of The Moth’s first interactive tool, StoryScribe.

Her recent independent projects explore scent-memory and intimacy through personal storytelling. She aspires to make everything she is wearing.

Think Like a Digital Strategist
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Our programming is supported in part by an award from the National Endowment for the Arts. To find out more about how National Endowment for the Arts grants impact individuals and communities, visit

Earlier Event: September 27
NEW DATE! Thrift Story